The PNW Group has focuses exclusively within the senior care industry. We offer marketing programs designed to increase your exposure and generate leads on your fastest growing referral source, the Internet. Our Search Engine Optimization and Search Engine Marketing programs will drive traffic to your senior care website and generate leads. If you are a home health care provider, senior housing owner or operator, or any other senior care professional we would love to talk with you about your marketing needs.
Comprehensive design services geared toward the senior care industry. As a niche industry there are many nuances that must be taken into consideration when designing and implementing your senior care website.
Search Engine Optimization (SEO) is the process of optimizing your website structure and back end in order to increase the visibility of your website. Search Engines such as Google, Yahoo, and Bing need to “see” and “understand” your website, this is where our search engine expertise will set your website apart from others. Search engine optimization focuses on organic, or unpaid, traffic growth for your senior care website.
Search Engine Marketing (SEM) is internet based marketing and is a paid form of advertising your business. Search Marketing involves pay-per-click (PPC) advertising within search results, paid inclusion within search results, and contextual advertising or placing ads on web pages with relevant content to your business.
Everyday your potential clients and decision makers are looking for your services online. If you are not easily found on the search engines and directory sites you may go unnoticed. With our local search program we will make sure you are in front of the people who are searching for your business.
As more and more people begin to interact using the internet, there are increased opportunities to find and market to a targeted segment of the population. Although Baby Boomers and seniors lag behind younger population when adopted new technology, these two groups are now the fastest growing segments using social media.